However, if you’re different somehow and have made yourself unique, people will find you and pay you more, Godin says.

Seth, of course, always has great things to say.  To read it all, click here: SETH GODIN: If You’re An Average Worker, You’re Going Straight To The Bottom.

While virtual business cards are becoming a viable alternative to paper cards, there is still a huge demand for traditional business cards. When you meet someone, it is very unlikely that they will first ask to bump, DUB or get LinkedIn(). Instead, as your meeting comes to an end, you’ll find yourself searching around in your pockets, bag or wallet for your trusty paper business card.

While the traditional business card trend is still going strong, you may want to consider optimizing the space on that little piece of paper. A growing number of professionals are finding it useful to include social media links on their business cards. Including social links on your card not only showcases your progressive approach to doing business, but it also gives your business contacts more choices in how they communicate with you.

If you are looking for new ways of promoting your social media presence, this list of 12 social media-friendly business cards will put you on the right track.

Read the rest >>>>

Nowadays, using social media to find and reach out for new job opportunities is nothing new, although the methods for doing so are still being and will continue to be perfected … and opportunities for creativity will always be present.

Take for example, the case of Alec Brownstein, senior copywriter at creative advertising shop Young & Rubicam (Y&R) New York. Last summer, Alec was just another tired, 28-year-old copywriter at a large international ad agency who wanted nothing more than to work at “a really creative shop for really creative [creative directors].”

In his search for a career move, he noticed that the creative directors he “Googled” frequently had no sponsored links attached to their names; and when he thought about the fact that he himself “Googles” himself quite frequently, the proverbial lightbulb went off.

“Everybody Googles themselves,” Brownstein explained. “Even if they don’t admit it. I wanted to invade that secret, egotistical moment when [the creative directors I admired] were most vulnerable.”

He then picked 5 of his targeted creative directors – those he admired the most – and bought Google ads for their names.

The ads ran something like this:

“Hey, [creative director's name]: Goooogling [sic] yourself is a lot of fun. Hiring me is fun, too” with a link to Brownstein’s website, alecbrownstein.com.

The end result … 4 of the 5 called HIM.  Two job offers: Scott Virtrone and Ian Reichenthal of Y&R New York.  At the end of that year he bagan working for Y&R.  Total cost = $6.  Not bad.

hattip:  Matthew Homann’s the [non]billable hour.

We are a Florida IT Staffing Agency & Recruitment Specialists and so we are able to locate qualified IT consultant candidates that have the required skill sets, personalities and career goals to fill your company’s unique needs.

We can furnish you with Information Technology consultants for short term projects or long term assignments on a per project or on an hourly contract basis.

Genesis Professional Services technical consultants are provided to our clients on project based assignments. The types of professionals include:

• Application Developer
• ERP Implementation / Management Consultants
• Web Developer
• Web Architect
• Business Analyst
• Sr. Analyst/Programmer
• Systems Analyst
• Systems Engineer
• Software Engineer
• Database Administrato
• Project Manager
• Network Architect/Engineer (Microsoft and Cisco certified)
• Network Administrator
• Desktop Support
• Help Desk
• QA Testing/Analyst
• Project Management

SAP Managed Services Program

Genesis Global Professionals Currently manages 53 SAP Vendors under our Continental US Vendor Management Program.

Prospective Clients will benefit from the ability to obtain coverage and evaluate multiple IT consultants at competitive hourly rates from the coverage base of these %3 vendors under just 1 vendor (Genesis) at no additional cost.

Our gamut of services for SAP are listed below:

• Consulting & Business Process Modeling
• Pre and Post Implementation Review
• End-to-End Implementation
• Global Roll-out and Localization
• Version Upgrade
• Technical and Functional Production Support
• Governance, Risk & Compliance (GRC)

Sample of Successful 2008 SOW Project-Based Technology & Information Services Assignment Placements (by Project Title):

• Business Architect Director- OCIO, IT Strategic Planning Team
• Business Architect
• Business Analytics (BW/BPS) Visual Basic Developer
• Business Analysts CS/SR
• Business Objects and Informatica Developer
• BO XI Developer
• Change Management Specialist
• Crystal Developer
• Director, SAP BPS/SEM
• EAI Websphere Developer
• Informatica ETL Developer
• Infrastructure Architect Manager
• Knowledge Transfer Specialist
• Master Data Analyst
• Organizational Readiness Consultant for the ECC 6.0 Upgrade
• Peoplesoft HR 7.0 Senior Application Developer
• Programmer/Analyst – Microsoft Access
• SAP AP Analyst
• SAP – Change Management Specialist
• SAP – Project Managers- SAP Archiving Project
• SAP Basis Administrator
• SAP Business Analytics
• SAP CRM Basis Administrator
• SAP Database Administrator
• SAP FI/ECCS Analyst
• SAP Manager, Portals
• SAP Order Management Systems Lead
• SAP Portals Consultant
• SAP Process Analyst, BW
• SAP -QA and Standards Analyst
• SAP Security Consultant – BW Portals Project
• SAP Security Consultant – Tax Optimization Project
• SAP Senior BW Basis Administrator
• SAP Senior DB2 UDB DBA
• SAP Senior Solution Manager Basis Administrator
• SAP Security Consultants
• SAP Technical Project Manager
• Senior ASP.Net Developer
• Senior Application Developer
• Senior Business Analyst – Procure to Pay Module
• Senior Business Analyst -Accounts Payable Module
• Senior SAP System/TMS Administrator
• Senior FICO Configuration Analyst
• Sr Configuration Analyst – Profitability
• Senior Developer
• Sr. Finance Systems Analyst
• Sr. NT Administrator
• Sr. Program Analyst – Enterprise Program Management Office
• Sr. Program Analyst Tax and Pay Project
• Sr. Program Analyst
• Sr. SAP Project Analyst
• Sr SAP Security Analyst
• Sr. Telecommunications System Analyst
• Test Analyst
• Systems Analyst – Solution Architect
• Web Developer
• Websphere Message Broker
• Websphere Administrator

We are a Boca Raton IT Staffing Agency & Recruitment Specialists and so we are able to locate qualified IT consultant candidates that have the required skill sets, personalities and career goals to fill your company’s unique needs.

We can furnish you with Information Technology consultants for short term projects or long term assignments on a per project or on an hourly contract basis.

Genesis Professional Services technical consultants are provided to our clients on project based assignments. The types of professionals include:

• Application Developer
• ERP Implementation / Management Consultants
• Web Developer
• Web Architect
• Business Analyst
• Sr. Analyst/Programmer
• Systems Analyst
• Systems Engineer
• Software Engineer
• Database Administrato
• Project Manager
• Network Architect/Engineer (Microsoft and Cisco certified)
• Network Administrator
• Desktop Support
• Help Desk
• QA Testing/Analyst
• Project Management

SAP Managed Services Program

Genesis Global Professionals Currently manages 53 SAP Vendors under our Continental US Vendor Management Program.

Prospective Clients will benefit from the ability to obtain coverage and evaluate multiple IT consultants at competitive hourly rates from the coverage base of these %3 vendors under just 1 vendor (Genesis) at no additional cost.

Our gamut of services for SAP are listed below:

• Consulting & Business Process Modeling
• Pre and Post Implementation Review
• End-to-End Implementation
• Global Roll-out and Localization
• Version Upgrade
• Technical and Functional Production Support
• Governance, Risk & Compliance (GRC)

Sample of Successful 2008 SOW Project-Based Technology & Information Services Assignment Placements (by Project Title):

• Business Architect Director- OCIO, IT Strategic Planning Team
• Business Architect
• Business Analytics (BW/BPS) Visual Basic Developer
• Business Analysts CS/SR
• Business Objects and Informatica Developer
• BO XI Developer
• Change Management Specialist
• Crystal Developer
• Director, SAP BPS/SEM
• EAI Websphere Developer
• Informatica ETL Developer
• Infrastructure Architect Manager
• Knowledge Transfer Specialist
• Master Data Analyst
• Organizational Readiness Consultant for the ECC 6.0 Upgrade
• Peoplesoft HR 7.0 Senior Application Developer
• Programmer/Analyst – Microsoft Access
• SAP AP Analyst
• SAP – Change Management Specialist
• SAP – Project Managers- SAP Archiving Project
• SAP Basis Administrator
• SAP Business Analytics
• SAP CRM Basis Administrator
• SAP Database Administrator
• SAP FI/ECCS Analyst
• SAP Manager, Portals
• SAP Order Management Systems Lead
• SAP Portals Consultant
• SAP Process Analyst, BW
• SAP -QA and Standards Analyst
• SAP Security Consultant – BW Portals Project
• SAP Security Consultant – Tax Optimization Project
• SAP Senior BW Basis Administrator
• SAP Senior DB2 UDB DBA
• SAP Senior Solution Manager Basis Administrator
• SAP Security Consultants
• SAP Technical Project Manager
• Senior ASP.Net Developer
• Senior Application Developer
• Senior Business Analyst – Procure to Pay Module
• Senior Business Analyst -Accounts Payable Module
• Senior SAP System/TMS Administrator
• Senior FICO Configuration Analyst
• Sr Configuration Analyst – Profitability
• Senior Developer
• Sr. Finance Systems Analyst
• Sr. NT Administrator
• Sr. Program Analyst – Enterprise Program Management Office
• Sr. Program Analyst Tax and Pay Project
• Sr. Program Analyst
• Sr. SAP Project Analyst
• Sr SAP Security Analyst
• Sr. Telecommunications System Analyst
• Test Analyst
• Systems Analyst – Solution Architect
• Web Developer
• Websphere Message Broker
• Websphere Administrator

Facebook and the Grand Privacy Experiment: What stood out to me …… “I believe the most interesting thing about these Facebook disputes is the need for a reexamination of what a “privacy right” is, and what right advertisers or others have to exploit information known about individuals.”

13 Truths About Social Media Measurement: What stood out to me ….  “You probably need to spend three times as much time and effort evaluating and acting on your data than you do collecting and formatting it. Why? Because the analysis is what yields direction, plans, action steps, you name it.”

Why are public relations professionals handling social media?: What stood out to me ….”Business development by a lawyer or a law firm, done via the Internet, is all about relationships.” …. “You wouldn’t send a PR person to network on your behalf at a cocktail party filled with clients, prospective clients, and association leaders.”

Are You Missing Next Big Boom in Accounting Careers?: What stood out to me …. “The prospects for a 25-year-old who knows IFRS with experience at a global firm,” Walker says, “will be incredible.”

Top 10 Most Creative People in Business: What stood out to me …. re: “Lady Gaga” “Gaga has done something unprecedented, melding her inspirations with au courant dance pop and Web savvy to build a business empire notable for both the speed of its creation and the diversity of its platforms.”

In the Department’s Occupational Outlook Handbook’s ’10-year-out-report’, they project that the 275,200 jobs held in this category in 2008 will increase to 341,300, a 24 percent increase.  Not bad.

Median annual wages for salaried public relations specialists were $51,280 in May 2008. The middle 50 percent earned between $38,400 and $71,670; the lowest 10 percent earned less than $30,140, and the top 10 percent earned more than $97,910. Median annual wages in the industries employing the largest numbers of public relations specialists in May 2008 were:

He rightfully points out that it the overall combination of these qualities that determines whether the candidate is right for the position and vice versa:

• Independent Learner
• Attention to Detail
• Creative and Critical Thinker
• Team Player
• Analytical Mind
• Suitable Education and Experience

The most interesting statement he makes – to me at least – is on that last quality listed, “Suitable Education and Experience”:

For better or worse, there is very little in the way of SEO educational programs out there (with the exception of various levels of paid search certification), so it is unlikely that any potential candidate is going to wow you with their schooling. Some types of educational background are obviously applicable – internet (or general) marketing, computer science and web design, to name a few.

I have found, personally, that the combination of Independent Learner and Critical Thinker are often the best indicators of a successful SEO maven.  Because this industry is still growing, new technology is constantly expanding, awareness is needed of new social media platforms such as Twitter and Facebook … there is a real need to stay abreast of all these AND to see how they fit within the company’s branding and other marketing and technical structures properly.

The extra-step needed there, however, is how can the company adapt and adopt those same advancements within their respective industry.

No longer is a business, no matter its size, restricted to just using “boxed-software”, with all its attendant needs for manual updates, technical skills needed to troubleshoot it, etc.  This ability to access valuable software-as-a-service online can create both cost and productivity effectiveness immediately.

But my favorite quote from the article … indicating potential job growth in this sector … is:

Growth in spending on cloud services by U.S. companies with 100 or fewer employees is projected to grow from $2.4 billion this year to $4.1 billion in 2013, according to research firm IDC. But that could turn out to be conservative if awareness spreads. “We’re at an acceleration point,” says Benioff. “We’re seeing real innovation and real growth, and it’s all coming from cloud computing.”